Air is sucked in through the base by a 40 watt electric motor, and then pushed out at high speed through a lip which runs around the inside of its circular head.
As this is forced out, other air is drawn into the airflow, resulting in the expulsion of 405 litres every second.
The fan also has a dimmer-type switch, which means the powerful current can be easily controlled.
Without blades, curious children will not catch their hands in it, and the simple design makes it easy to clean.
At 1 metre high and only 19 centimetres wide, the AM02 Tower is slender and running track shaped to take up limited floor space.
Around 33 litres of air are drawn in each second and amplified 16 times using Air Multiplier technology.
The AM03 Pedestal draws in 33 litres of air per second and amplifies the air 18 times.
The machine extends from a height of 1.2 metres to 1.4 metres for use in larger areas including living rooms and offices.