15:12
Vestroia
Sir James Dyson, the inventor of the Dual Cyclone bagless vacuum cleaner, expressing his view that failure should be appreciated rather than punished.
Relating to his own experiences on designing his vacuum cleaner, Dyson admits that he didn’t make a perfect prototype immediately after he came up with the idea of using cyclone technology to improve vacuum cleaners. Instead, it took 5127 prototypes and 15 years to create a working model. During the process, he came upon tough times as funds ran low. Despite these challenges, Dyson continued to work on his prototypes.
Even after Dyson’s first marketable product was completed, his work was not yet done. He and his team continues to improve their vacuum cleaners, as they are currently on their 35th iteration of their original marketed product.
As every iteration is completed, Dyson and his team finds that there is always something that could be improved. Dyson describes the design process as continuous and never-ending, endlessly frustrating, yet enormously rewarding at the same time. Thus, Dyson is no stranger to failure, and he does not let failure intimidate him. Instead, he welcomes it.
In 1991, it won the International Design Fair prize in Japan, and became a status symbol there.Using the income from the Japanese licence, James Dyson set up the Dyson company, opening a research centre and factory in Wiltshire, England, in June 1993. His first production version of a dual cyclone vacuum cleaner featuring constant suction was the DC01, sold for £200. Even though market research showed that people wouldn’t be happy with a transparent container for the dust, Dyson and his team decided to make a transparent container anyway and this turned out to be a popular and enduring feature which has been heavily copied. The DC01 became the biggest selling vacuum cleaner in the UK in just 18months.
After the introduction of the cylinder machine, DC02, DC02 Absolute, DC02 De Stijl, DC05, DC04, DC06 and DC04 Zorbster, the root Cyclone was introduced in April 2001 as the Dyson DC07, which uses seven smaller funnels on top of the vacuum. By 2009, Dyson began creating other air-powered technologies, the AirBlade hand drier, the Air Multiplier bladeless fan and Dyson Hot, the bladeless fan heater.
