14:58
Vestroia
Observing objects in daily use, which it was always assumed could not be improved. Using lateral thinking, it is possible to arrive at an advance. There's no need to worry about not being an expert - after the idea there's plenty of time to learn the technology. The first cyclonic vacuum cleaner James built, was out of cereal packets and masking tape, long before he understood how it worked.
Retaining the patent, he tried to raise money for research and then production, by selling licences to America and Japan. The Japanese market was a success, with the machine being sold as the 'G Force' and produced in pastel pink, it became a luxury status symbol selling at £1,200 per machine.
America was not a success, because after a licence agreement was terminated, a gargantuan manufacturer began production and marketing a cyclonic vacuum cleaner under its own name. James took out a lawsuit and fought against the company for five years.
James Dyson took his small business idea, from a cereal box and masking tape, to the instantly recognisable, stylish Dyson Dual Cyclone cleaner. Now, James heads his company, Dyson, which is turning over £100 million. James Dyson vacuum cleaners are known worldwide.
